Law & privacy
Posts in Law & privacy on the Scout blog.
- Is it legal to contact companies that visited my website?
In the UK you can usually email or call a limited company that visited your site. Here is what PECR and UK GDPR require, and the one thing you must never imply.
7 min read - Data Use and Access Act Marketing Rules: What Changed for B2B
The Data (Use and Access) Act 2025 is mostly in force. Here is what it changed for B2B marketing, from email rules and legitimate interests to cookies, fines and complaints.
6 min read - ICO Storage and Access Technologies Guidance: Visitor ID in 2026
The ICO finalised its storage and access technologies guidance on 29 April 2026. Here is what it means for B2B visitor-identification scripts, quoting the regulator.
6 min read