Website visitor identification software for UK B2B teams Who visited your site,
what they wanted,
and how sure we are.

Scout identifies the companies visiting your website, attributes their intent from search and behaviour, and tells you (out loud) when we're not certain. No inflated lead counts. No “trust us” black boxes.

14-day free trial with 50 identified visits. No credit card.

Northwind Analytics
northwind.io, Manchester, 240 staff
High 94
Search "lead forensics alternative"
Pages /pricing  →  /compare  →  /demo
Signals 5 / 6 signals matched
Why? Single ASN-confirmed match, GA shows a 9-page corporate session, and the search query matches Northwind's documented stack.
Likely BT Consumer ISP Flagged
81.139.x.x, residential range
Low 22
Why low? IP belongs to a consumer broadband range. We surface it, but we won't pretend it's a buyer.

Example visitor cards, laid out as they appear in Scout.

What is website visitor identification software?

Website visitor identification software matches the IP address behind each visit to your website with the organisation that owns it, so you can see which companies visit your website even when nobody fills in a form. Scout does this for UK B2B teams: it resolves each visit to a company using reverse IP and network (ASN) data, adds the pages viewed and the Google Search Console queries that brought them in, and gives every match a 1 to 99 confidence score, flagging ISPs, residential connections and bots instead of counting them as leads.

Every company Scout names arrives with the searches that brought it in, the pages it read, a lead score that ranks it against the rest, and a plain statement of how sure we are. When we are not sure, we say so.

AI enrichment on every plan. An open API, and custom integrations for the tools you already use.

Identify the companies visiting your website in three honest moves.

01

Identify

We resolve the visitor's IP to a company and enrich it with Google Analytics and Search Console so every company comes with a story, not just a name.

  • · IP & ASN resolution
  • · GA4 session shape
  • · GSC query attribution
02

Score

A deterministic rules engine combines six signals into a 1 to 99 confidence score. ISPs, bots and residential ranges are flagged on sight, never quietly counted.

  • · Six signals, one score
  • · Versioned scoring model
  • · Explainable per-row
03

Act

Find contacts with Forager, push companies to your CRM, get Slack alerts, or pull everything through the open API. A lead score puts the companies most likely to buy at the top.

  • · Bulk Search & email reveals
  • · Slack & email alerts
  • · HubSpot push and open API

Is the data real time? Two layers.

Real time

Visitor identification

When a visitor lands on your website, Scout identifies them immediately. Our snippet fires on each page view and the IP lookup runs on the spot. Companies in your feed reflect actual, recent visits, not a batch from last night.

Synced on a schedule

Search & analytics data

Google Search Console and GA4 data refresh daily. Both have their own processing delays, so more frequent syncs wouldn't always mean fresher data. You can trigger an instant refresh from any company page to pull the latest on demand.

Six signals.
One score, with its reason.

Every identified company carries a confidence band, a numeric score, and a one-sentence reason. Click any row to see the full breakdown: which signals fired, which didn't, and which model version produced the score.

  • High70 to 99 Multiple independent signals agree.
  • Medium40 to 69 Partial agreement. Worth looking at.
  • Low1 to 39 Surfaced, never sold as certain.
Signal Effect Fired
Identification match strength base ✓
Network type (corporate, not ISP) + / − ✓
GA4 session quality + ✓
GSC query attributed + ✓
Pages viewed + ✓
Network-name-only match caps low ×
Confidence High 94

Example breakdown for the Northwind Analytics card above.

What you'll notice on day one.

What many tools show What Scout shows
A company name for each visit, with no measure of how sure the match is A 1 to 99 confidence score on every match, with the reason written out
Home broadband, mobile and VPN traffic can be listed as companies Residential, mobile and bot traffic flagged, and kept out of your lead count
Search terms, where shown, kept apart from the company that searched The Search Console queries behind each visit, on the company page
Companies sorted by visit count or by the most recent visit A lead score that ranks companies by how likely they are to buy
Integrations limited to a fixed list of connectors An open API, and custom integrations built for the tools you use

Built for the way you actually work.

Keyboard-first navigation, virtualised lists, and every column sortable. From visitor to contact, the whole workflow lives in one view.

scoutmetrics.co.uk / companies
Open the dashboard
Dashboard
Visitor feed
Companies
Search insights
Pages
Reports
Alerts
Companies 38 tracked, 32 scored, 32 high confidence
Company Industry Visits Contacts First seen Last seen Confidence
Ashworth Engineering
United Kingdom
Mechanical Engineering 11 15 27 May 9 Jun 95
Lakeview University
United Kingdom
Higher Education 0 0 9 Jun 9 Jun unscored
Redcliffe Alloys Ltd
United Kingdom
Industrial Manufacturing 0 6 8 Jun 8 Jun unscored
Gulf Precision Systems
Saudi Arabia
Industrial Automation 0 1 8 Jun 8 Jun unscored
Pennine Steel Works
United Kingdom
Machinery 1 16 28 May 8 Jun 95

Plans by identified visits.

You pay for the visits Scout can put a company name to. Visits we can't identify are free. Every plan includes confidence scoring, AI enrichment and unlimited team members.

Trial
£0/mo
  • 50 identified visits / month
  • 1 domain
  • 10 Forager credits / month
  • 0 Scout credits / month
Start free trial
0 to 50
£349/mo
£4,188/yr
  • 50 identified visits / month
  • 1 domain
  • 50 Forager credits / month
  • 25 Scout credits / month
Get started
50 to 100
£399/mo
£4,788/yr
  • 100 identified visits / month
  • 1 domain
  • 100 Forager credits / month
  • 50 Scout credits / month
Get started
250 to 500
£749/mo
£8,988/yr
  • 500 identified visits / month
  • 1 domain
  • 200 Forager credits / month
  • 100 Scout credits / month
Get started
500 to 750
£999/mo
£11,988/yr
  • 750 identified visits / month
  • 1 domain
  • 300 Forager credits / month
  • 200 Scout credits / month
Get started
Forager credits Bulk Search for contacts at any company. Returns up to 10 people per credit.
Scout credits Targeted reveal when we already know a specific contact exists.
Identified visits An identified visit is a visit where Scout names the company behind it. Visits we can't identify are free.
No VAT Prices are the full amount you pay. No VAT is added.