Playbook
Posts in Playbook on the Scout blog.
- Return Visits: The B2B Buying Signals Website Traffic Hides
Buyers do most of their research before they contact you. Return visits from the same company are the part of that research you can see.
7 min read - How to start account based marketing with 50 accounts
A small UK team can start account based marketing with 50 named accounts, a spreadsheet and the tools it already has. Here are the six steps, in the order we'd run them.
5 min read - How to follow up with website visitors: a UK sales playbook
A UK playbook for turning identified companies into conversations: triage by confidence band, three templates that never mention browsing, and when to stop.
7 min read - ICO Register: How to Check a Company, Your Fee Tier and Renewal
The ICO register is the public list of more than one million organisations that have paid the UK data protection fee to the Information Commissioner's Office…
5 min read - Website Visitor Identification WordPress Setup: A Practical Guide
You don't need a plugin to identify companies visiting a WordPress site. Add the script with a header plugin or Google Tag Manager, respect consent, then verify it.
6 min read