Explained
Posts in Explained on the Scout blog.
- Which Google Analytics dashboard should a small B2B team use?
For most small B2B teams, GA4's free drag-and-drop Dashboards are now the right place to start. We compare them with the Reports snapshot, Data Studio and Scout, and set out the eight cards we'd build first.
7 min read - What free website visitor tracking shows you and what it leaves out
GA4, Search Console and Clarity show what your visitors do at no cost. Naming the companies behind those visits is where the free plans run thin.
5 min read - Companies House Number Data Matching: The Best Key for UK B2B Data
The company registration number is unique, permanent and free to look up. Here is why it should anchor your UK B2B data, and how to match records to it.
6 min read - iCloud Private Relay IP address website visitors: the B2B facts
Private Relay hides the IP of some Safari users. Chrome's IP Protection was retired in October 2025. Here is what that means for identifying B2B website visitors.
6 min read - Website visitor identification match rate: why UK numbers fall
Hybrid work, IPv6 and carrier-grade NAT all reduce the share of visits any tool can name. Here is what public UK figures show, and how to read a vendor's match rate.
6 min read - Google Search Console vs Bing Webmaster Tools for B2B websites
What Google Search Console actually tells a B2B team, how to set it up properly, and why Bing Webmaster Tools deserves ten minutes of your time too.
7 min read - What zero click search does to a UK B2B firm's numbers
Most UK Google searches now end without a click. Here's what that does to a B2B firm's organic traffic, and how to check what's really going on.
6 min read - IP Address to Company: How a Lookup Works (Worked Example)
A worked example that takes one IP address through the RIPE Database to a UK organisation name, and explains why the most specific record wins.
5 min read - Why Do Internet Providers Show Up as Website Visitors?
When BT, Sky or Amazon appear in a visitor identification feed, the tool has named the network, not the business. Here is why, and how to audit any tool in five minutes.
6 min read