Match rate
Scout blog posts about Match rate.
- What free website visitor tracking shows you and what it leaves outExplained
GA4, Search Console and Clarity show what your visitors do at no cost. Naming the companies behind those visits is where the free plans run thin.
5 min read - iCloud Private Relay IP address website visitors: the B2B factsExplained
Private Relay hides the IP of some Safari users. Chrome's IP Protection was retired in October 2025. Here is what that means for identifying B2B website visitors.
6 min read - Website visitor identification match rate: why UK numbers fallExplained
Hybrid work, IPv6 and carrier-grade NAT all reduce the share of visits any tool can name. Here is what public UK figures show, and how to read a vendor's match rate.
6 min read