Sales follow-up
Scout blog posts about Sales follow-up.
- Lead Generation for Manufacturers UK: Who Is Reading Your DatasheetsIndustry guides
Industrial buyers research for months before an RFQ. Here is how UK manufacturers can see which companies are specifying, and what to do with each type of visit.
6 min read - Return Visits: The B2B Buying Signals Website Traffic HidesPlaybook
Buyers do most of their research before they contact you. Return visits from the same company are the part of that research you can see.
7 min read - Companies House Number Data Matching: The Best Key for UK B2B DataExplained
The company registration number is unique, permanent and free to look up. Here is why it should anchor your UK B2B data, and how to match records to it.
6 min read - How to start account based marketing with 50 accountsPlaybook
A small UK team can start account based marketing with 50 named accounts, a spreadsheet and the tools it already has. Here are the six steps, in the order we'd run them.
5 min read - How to follow up with website visitors: a UK sales playbookPlaybook
A UK playbook for turning identified companies into conversations: triage by confidence band, three templates that never mention browsing, and when to stop.
7 min read