AI Overviews
Scout blog posts about AI Overviews.
- Google Search Console vs Bing Webmaster Tools for B2B websitesExplained
What Google Search Console actually tells a B2B team, how to set it up properly, and why Bing Webmaster Tools deserves ten minutes of your time too.
7 min read - AI Overviews Click Through Rate in B2B: Fewer Clicks, Anonymous VisitsNews
AI summaries mean fewer B2B clicks, and many AI-referred visitors arrive with no referrer and fill in no form. Here is what the data shows and what to do about it.
6 min read - What zero click search does to a UK B2B firm's numbersExplained
Most UK Google searches now end without a click. Here's what that does to a B2B firm's organic traffic, and how to check what's really going on.
6 min read