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How to see which companies visit your website

Scout team, 5 min read

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To see which companies visit your website, you need a visitor identification tool. It matches the IP address of each visit to a company. Google Analytics 4 can't do this, because it does not keep IP addresses. The options are a manual look-up of your server logs, a feature inside your CRM, or a dedicated tool such as Scout.

Why Google Analytics 4 can't show company names

GA4 can't show you which companies visit because it doesn't keep the information needed to work it out. Google states that in GA4 "IP addresses are not logged or stored",1 and there is no report of visiting organisations.

In the older Universal Analytics, some teams used the "network domain" and "service provider" reports to guess at companies. Those reports are not in GA4, and Universal Analytics has stopped processing data. GA4 still tells you plenty that helps: which pages were viewed, where traffic came from and how engaged sessions were. It just can't tell you who the visitors were.

The free Clearbit Weekly Visitor Report was another popular workaround. It was withdrawn on 30 April 2025.2

Your options

There are three realistic ways to see which companies visit your website. They differ in cost, effort and how much detail you get.

1. Look up IP addresses by hand

Good for: a one-off check, a very small site or a technical team.

Your web server or hosting provider logs the IP address of each request. You can take those addresses and look them up in a public WHOIS or IP registry to see which organisation owns the network.

It costs nothing, but it is slow. Most addresses will belong to broadband and mobile providers rather than companies, there is no enrichment, and you have to handle the logs securely because IP addresses can be personal data. It is fine for a quick look, but it won't work as an ongoing process.

2. Use a feature in your CRM or marketing platform

Good for: teams already paying for a platform that includes it.

Some platforms include company identification. HubSpot's Buyer Intent feature, for example, "connects anonymous web visitors to known companies' IP addresses". It needs a paid Starter, Professional or Enterprise subscription, and larger views use HubSpot credits.3

This is convenient if you already use that platform. Check what is included and whether usage-based credits apply.

3. Use a dedicated visitor identification tool

Good for: B2B teams who want an ongoing feed of companies, with alerts and contacts.

Dedicated tools add a small script to your site, match each visit to a company, enrich it and show you a live feed. Many have free trials, and some have free plans. For example, Leadfeeder offers a free Lite plan with limits.4 Our UK guide to website visitor identification compares the main options and explains how accurate they can be.

Step by step: see which companies visit your website with Scout

Setting up Scout takes a few minutes: create an account, add one line of code to your site, and companies start appearing as visits come in. Here is the full process.

Step 1: Start a free trial. Sign up with your work email. The trial lasts 14 days, needs no card, and includes 50 identified visits and 10 Forager credits.5

Step 2: Add your website. Enter the domain you want to track. Every plan includes one tracked domain.

Step 3: Install the snippet. Copy your Scout snippet and paste it just before the closing </head> tag, ideally in your site-wide template so it covers every page. Common routes:

  • Google Tag Manager: New tag, Custom HTML, paste, fire on All Pages.
  • WordPress: a header scripts plugin, or your theme's header template.
  • Webflow: Project Settings, Custom Code, Head Code, then publish.
  • Squarespace: Settings, Advanced, Code Injection, Header.

The script loads asynchronously. Scout usually detects it within a minute of the first page view, and the install status turns live. If someone else manages your site, the install page gives you a ready-to-send message for your developer.

Step 4: Update your privacy notice. Before you go live, tell visitors you use visitor identification. Scout's privacy policy includes suggested wording.6 Our guide to visitor identification and GDPR explains what else to consider, including consent.

Step 5: Connect Google Analytics 4 and Search Console (optional). Connecting them adds session engagement and associated search queries to each company, and gives the confidence score more evidence to work with.

Step 6: Review the feed. Each company shows its name, location, the pages it viewed and a confidence score from 1 to 99 with a one-line reason. Start with high-confidence matches. Treat low-confidence ones, often from broadband or mobile networks, as leads to check rather than confirmed visitors.

Step 7: Set up alerts and your CRM. Turn on Slack or email alerts for the companies you care about, and push the matches you trust to HubSpot.

Step 8: Find the right people. Use Forager credits to search for contacts at a company (up to 10 contacts per credit), or Scout credits to reveal a specific person's work email.5 Remember that these are people at the company, not necessarily the visitor.

Getting value from the data

Seeing which companies visit is only useful if someone acts on it. A simple routine works better than a long list nobody reads.

  • Check the feed daily for target accounts and high-confidence matches that viewed pricing, product or case study pages.
  • Give sales context, not orders. "They read the pricing page twice this week" is a reason to follow up, not a script.
  • Contact people as you would anyone else. Don't tell a prospect you saw them on your website. Start with something useful.
  • Review monthly. Which industries and sizes are visiting? Does that match who you want to attract?

If you are moving from another tool, see our guide to switching from Lead Forensics, or compare the options on our Lead Forensics alternatives page. Plans start at £349 a month; see pricing.

Frequently asked questions

Can I see which companies visit my website for free? Partly. You can look up IP addresses from your server logs by hand, and some tools have free plans with limits. Google Analytics 4 can't show company names, and the free Clearbit visitor report ended in April 2025.2

Why doesn't Google Analytics show company names? Google Analytics 4 does not log or store IP addresses,1 and it has no report of visiting organisations. The data it would need to identify a company is not kept.

Can I see the name of the person who visited? Not with company-level tools. They identify the organisation from the network a visit came from. Any contacts they offer are people at that company, from business databases, not necessarily the visitor.

How long does it take to start seeing companies? With Scout, companies appear as soon as the snippet is live and visits come in. Scout usually detects the snippet within a minute of the first page view.

HubSpot, Leadfeeder, Clearbit and Google Analytics are trade marks of their respective owners. Scout is not affiliated with them.

Frequently asked questions

Can I see which companies visit my website for free?

Partly. You can look up IP addresses from your server logs by hand, and some tools have free plans with limits. Google Analytics 4 can't show company names, and the free Clearbit visitor report ended in April 2025.

Why doesn't Google Analytics show company names?

Google Analytics 4 does not log or store IP addresses, and it has no report of visiting organisations. The data it would need to identify a company is not kept.

Can I see the name of the person who visited?

Not with company-level tools. They identify the organisation from the network a visit came from. Any contacts they offer are people at that company, from business databases, not necessarily the visitor.

How long does it take to start seeing companies?

With Scout, companies appear as soon as the snippet is live and visits come in. Scout usually detects the snippet within a minute of the first page view.

Sources

  1. Google Analytics Help, IP masking support.google.com
  2. Clearbit, The future of Clearbit's free tools clearbit.com
  3. HubSpot Knowledge Base, Use buyer intent knowledge.hubspot.com
  4. Leadfeeder, Pricing leadfeeder.com
  5. Scout, Pricing scoutmetrics.co.uk
  6. Scout, Privacy policy (section 11) scoutmetrics.co.uk

Information checked .