ChatGPT
Scout blog posts about ChatGPT.
- Which Google Analytics dashboard should a small B2B team use?Explained
For most small B2B teams, GA4's free drag-and-drop Dashboards are now the right place to start. We compare them with the Reports snapshot, Data Studio and Scout, and set out the eight cards we'd build first.
7 min read - AI Overviews Click Through Rate in B2B: Fewer Clicks, Anonymous VisitsNews
AI summaries mean fewer B2B clicks, and many AI-referred visitors arrive with no referrer and fill in no form. Here is what the data shows and what to do about it.
6 min read - What zero click search does to a UK B2B firm's numbersExplained
Most UK Google searches now end without a click. Here's what that does to a B2B firm's organic traffic, and how to check what's really going on.
6 min read