Confidence score
Scout blog posts about Confidence score.
- Lead Generation for Manufacturers UK: Who Is Reading Your DatasheetsIndustry guides
Industrial buyers research for months before an RFQ. Here is how UK manufacturers can see which companies are specifying, and what to do with each type of visit.
6 min read - Google Analytics Keyword Not Provided: See Searches per CompanyAnalytics
Google stopped passing search terms to websites in 2011 to 2013. You still cannot see the query behind one visit, but you can infer likely searches per company.
6 min read - Return Visits: The B2B Buying Signals Website Traffic HidesPlaybook
Buyers do most of their research before they contact you. Return visits from the same company are the part of that research you can see.
7 min read - How to start account based marketing with 50 accountsPlaybook
A small UK team can start account based marketing with 50 named accounts, a spreadsheet and the tools it already has. Here are the six steps, in the order we'd run them.
5 min read - AI Crawler Traffic in Google Analytics: Finding the Ghost VisitsAnalytics
Most AI crawlers never run JavaScript, so they never reach GA4. The ghost visits you do see are headless browsers and agents from cloud networks. Here is how to spot them.
7 min read - How to follow up with website visitors: a UK sales playbookPlaybook
A UK playbook for turning identified companies into conversations: triage by confidence band, three templates that never mention browsing, and when to stop.
7 min read - Why Do Internet Providers Show Up as Website Visitors?Explained
When BT, Sky or Amazon appear in a visitor identification feed, the tool has named the network, not the business. Here is why, and how to audit any tool in five minutes.
6 min read